altheader-2

Imagine having a personal advisor right at your fingertips for "all things wellness, beauty and lifestyle" when you're a lady over 60. By joining our "Elegant Enthusiast" newsletter, you’ll gain exclusive access to insider tips, expert advice from top wellness advisors, dermatologists and estheticians. Our members enjoy early access to groundbreaking skincare innovations, special discounts on premium products, and personalized content that keeps you ahead of the curve in beauty, wellness and happiness.

Why Are Peptides “All the Buzz” in Skincare, and Why Your Skin Cares

January 28, 2025

Peptides have become one of the hottest topics in skincare—and for good reason. If you’ve wandered down the skincare aisle or browsed beauty blogs recently, you’ve likely seen this powerhouse ingredient touted for its ability to transform aging, tired skin into something more radiant and youthful. But what exactly are peptides, and why should they […]

Could Apple Stem Cells Be the Fountain of Youth?

January 21, 2025

For centuries, the quest for the “fountain of youth” has captivated imaginations. From ancient elixirs to modern scientific breakthroughs, our desire to slow aging is as strong as ever. Recently, the spotlight has turned to apple stem cells, a natural extract celebrated for its rejuvenating properties. But can this ingredient truly help us turn back […]

AHA’s: Exfoliate Your Way to Smoother, Brighter Skin

January 14, 2025

The Secret to Radiant, Youthful Skin Have you ever wondered how some women seem to maintain glowing, youthful skin no matter their age? The secret may lie in a powerhouse ingredient: AHAs, or Alpha Hydroxy Acids. If your skin feels dull, rough, or uneven, AHAs can help you uncover the vibrant complexion hiding beneath. Let’s […]

New Hydration Ingredient Challenges Hyaluronic Acid?

January 7, 2025

Hyaluronic Acid has long reigned supreme for deep moisturization. But many are now hyping Polyglutamic Acid. What’s the deal, and which is really better? The skincare world is buzzing with talk of two powerful ingredients: Hyaluronic Acid (HA) and Polyglutamic Acid (PGA). Both are celebrated for their hydrating properties, but which one truly delivers the results you’re looking for? […]

Anti Aging Breakthrough for 2025 or Just Hype?

December 30, 2024

It’s no secret that finding a skincare product that truly delivers on its promises can feel like searching for a needle in a haystack. Wrinkles, under-eye bags, dull skin, enlarged pores, and age spots are some of the most common frustrations my readers face—and let’s be honest, they can feel impossible to fix. But what […]

Avoid These Skincare Mistakes When Making New Year’s Resolutions

December 22, 2024

The start of a new year feels like a fresh chapter—a chance to set new goals, dream big, and create positive changes. And for many of us, our skincare routines are right at the top of that resolution list. But let’s be honest: how many times have we started January with good intentions for our […]

How to Look Radiant at Holiday Gatherings

December 16, 2024

The holidays are here, and with them come festive gatherings, joyful reunions, and of course—photos that will last a lifetime. But if you’re anything like me, the busy season can leave you feeling more tired and stressed than radiant. Between late nights, chilly weather, and juggling to-do lists, it’s easy for your skin and confidence […]